The surprising science of motivation

3 February, 2015
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Dan Pink – Ted Talks

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t: Traditional rewards aren’t always as effective as we think. Listen for illuminating stories — and maybe, a way forward.

Pink is the author of several provocative, bestselling books about the changing world of work. His latest is Drive: The Surprising Truth About What Motivates Us, which uses 50 years of behavioral science to overturn the conventional wisdom about human motivation and offer a more effective path to high performance.

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